Digital Advertising and Online Advertising are both terms used for advertising on the internet. The shift in business towards the online market has made Online Advertising an integral part of Marketing (or to be precise, Online Marketing). Online users must be made aware of any company website. Online Advertisements also play a major role, considering the fact that worldwide online sales are on the rise. Online sales are expected to grow as buyers move away from conventional market. IBIS World Research estimates that revenues online will grow 8.6% per year in the coming five years. Visit our website and learn more about higher education geofencing marketing.

The Benefits of Online Markets

Purchases of products or services are much easier than those made in stores. Some of the advantages include: the lack of long lines and the convenience of shopping from home. Cashless deals are also available. Return policies can be simplified. Due to the increased number of stores and safe Internet transaction gateways, there is no longer any initial concern about purchasing on the internet. Most products and service are now available online and easily accessible. Internet Marketing offers the added benefit of being an international platform.

There are many types of advertising online

Mobile Advertising is a type of online advertising that uses mobile platforms. Internet Advertising uses various platforms provided by the Internet, whereas Mobile Advertising relies on the added value services provided by network providers. With mobile internet users, the distinction has become more blurred.

How Do Online Advertising Campaigns Work?

Advertisement on the web has the same purpose as other forms of marketing. There is no difference in advertising on the internet, only its mode of operation. Digital Advertisements instead of placing ads on TV or hoardings are now placed online. Initially, only the option of buying an ad space on a well-known or relevant site was available. Ad Servers are now able to automatically place these Ads on sites that match the Ad. Ad Servers can also perform calculations, such as how many Ads and which Ads will be shown. Due to search engine’s ability to track the websites a person visits, and his preferences as a result, ads can be tailored for the right segments. As an example, when a user visits fashion sites regularly, they will receive ads for products and services in the fashion industry. GPS can be used on laptops and mobiles to follow a persons location. Internet ads can then be delivered to a person if, during his lunch break, he happens to be near a certain restaurant. The new methods are able to determine, using the information about a user and their location, whether two different devices belonged to the same person, even though they were not in contact with each other. While some may think it is an invasion of their privacy, the technology helps make sure that relevant Ads appear to the user. This benefits the advertiser as well as the user.